If you can't see the embedded screen shot, the lead sentence reads, "Louis and Clark didn't head out into the great unknown for nothing." Roll over, Meriwether. I'm especially sensitive to this error because I've done a great deal of writing about these guys. Still, it's yet another example of why copy editors are important. If your company doesn't have a wordsmith on staff, put a contract editor on retainer to give your stuff the once-over before you go embarrassing your brand for nothing.
